Modification History
Not Applicable
Unit Descriptor
Unit descriptor |
This unit covers the processes of evaluating a product for export, developing an export market and implementing an export strategy and defines the standard to: research and analyse product knowledge; establish market potential; and develop the export market strategy. |
Application of the Unit
Application of the unit |
This unit applies to the research and analyse markets and the determination of the capability of a business to meet the market requirements. |
Licensing/Regulatory Information
Not Applicable
Pre-Requisites
Prerequisite units |
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Employability Skills Information
Employability skills |
This unit contains employability skills. |
Elements and Performance Criteria Pre-Content
Not Applicable
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Evaluate export potential |
1.1. Competitive advantages and disadvantages for the proposed product are identified in respect to the products entry to overseas markets. 1.2. Features of potential markets are analysed in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors. 1.3. Business resources are analysed for their appropriateness and capacity to contribute to the marketing effort. 1.4. Available capital and time are identified for the development of the export plan. |
2. Develop export strategy |
2.1. Customer analysis is conducted and the market niche defined. 2.2. Operational plan is developed to address the market mix. 2.3. Budgets are prepared to address the investment required in the operational plan. 2.4. Overseas visit is planned and conducted to confirm the target market and initiate negotiations. |
3. Implement export strategy |
3.1. Steps in an export transaction are identified and addressed. 3.2. Documentation requirements for export is identified and prepared. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
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Context of and specific resources for assessment |
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. |
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Market for export includes: |
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Unit Sector(s)
Unit sector |
Agribusiness |
Co-requisite units
Co-requisite units |
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Competency field
Competency field |